World also has a brand new product in the wearable technology market.

Designed by Antonio De Rosa, SVP Marketing and Communication, and engineered by Alfonso Cioffi, SVP Product Development, the new WOR(l)D product is really a category creator.

Helo  is the first wearable tech that works in conjunction with your habits, nutrition and your ACTUAL body… not only where it is today, but the way you want it to be tomorrow.

The Helo is like a “fit bit” on steroids. Not only will it measure and monitor your vitals, but it will :

-Measure your mood

-Keep track of your blood pressure

-Monitor your sleep

-Measure your heart rate

-Report your bio rhythms, steps, distance, calories

It even includes GPS tracking and an emergency panic button!

If you wish you can send your medical records via Helo to your doctor.